A billion-dollar business held together by spreadsheets and tribal logic.
The infrastructure resembles a patchwork startup ecosystem operating at enterprise scale. These are the load-bearing layers.
01
Excel as backbone
Critical product and operational workflows live in spreadsheets — SKU repositories, reporting systems, pricing structures, product catalogs, reconciliation engines. Dozens of tabs. Macros. Emailed version chains. No authoritative source.
02
Legacy SQL Server
Stored procedures written 15–20 years ago. Undocumented joins. Business logic embedded as institutional memory rather than as governed code.
03
Multi-cloud sprawl
Azure, AWS, GCP, Snowflake, SQL Server, DBT, SharePoint — and legacy Internet Explorer systems still in production. No unified architecture.
04
ETL/ELT tension
DBT considered too technical for business users. Transformation ownership unclear. Snowflake cost management contested. Pipelines run, but no one fully trusts the lineage.
The actual stack
Ten technologies. Zero unified architecture.
Azure
AWS
GCP
Snowflake
SQL Server
DBT
SharePoint
Excel
Legacy IE apps
Email chains
Risk profile
Cloud spending becomes inefficient. Modernization slows. The organization currently operates more like loosely connected acquisitions than a unified enterprise platform.
