Whaat their business really does

Eight commerce surfaces, one moving catalog.

The brand is sports merch. The business is a multi-channel, multi-cloud, multi-license commerce platform operating in overlapping time windows.

Team apparel, jerseys, headwear and accessories across NHL, NBA, NFL, MLB and college programs.

Topps trading cards, autographed memorabilia, and limited-edition drops layered through the catalog.

Direct-to-consumer online flagship handling launches, replenishment, returns, and FX-localized international orders.

Stadium and arena retail synced — imperfectly — with online inventory and pricing.

Mom-and-pop reporting on weekly, monthly, or ‘when we need replenishment’ cadences. The vibes model.

Winter Classic, World Baseball Classic, College Football Kickoff — 30–90 day commercial windows.

Expanding adjacencies that add new product taxonomies and revenue recognition rules.

Tickets, on-site activations, and time-boxed merchandise tied to physical moments.

The brand sells jerseys. The business runs eight overlapping commerce engines — and JedAI is the layer that finally sees all of them at once.